Photography



Photography


Professional photography is a highly competitive industry but your chances of success will be dramatically increased if you know your craft and if you take the time to gain experience working for someone else. However, once you know the ropes, running your own photographic business is a challenge that will bring its own rewards.

The single most important business principal that every professional photographer needs to understand to survive in this industry is; “how to sell value”. The “value” is the single greatest asset any professional photographer has and their main competitive advantage in this field. Fortunately for most professional photographer, this “value” comes in different forms, but for most, it is easily found in their own unique style and artistic way of how a photograph is taken. The challenge though for many professional photographers is how to extract this value to their market and eventually to their business.

Digital photography provides you the convenience and cost effectiveness that film photography never did, and as such, you can easily learn how to make money from digital photography because digital is much more cost effective. From starting your own business to freelancing for others, turning your camera into a high-paying investment can quickly become attainable.

Start by doing free or low-cost work for family and friends to help build your portfolio. Consider no-cost work for local nonprofits to put your name into the community and build your portfolio. Begin to show your portfolio work to interested individuals, and consider offering a starting rate to the earlier people you work with in your career. Give them the incentive of being a part of your portfolio, and as such, tell them that you will knock 25 to 50 percent off their total bill. Advance your work to full-paying jobs. Still offer the occasional discounts to loyal customers or to new customers, but don't shortchange yourself at the point that you feel that your work deserves the amount for which you are asking.

For those who love photography, you may want to start a career in the photography business and it might be perfect for you and your life right now. There are three different areas of photography

  • general,
  • commercial, and
  • advertising.

You will find that most people will go into the area that best interests them and sometimes it is just in general photography. You will find that if you get some formal training in photography, you will be able to experience a lot of success when it comes to commercial or advertising photography. No matter how much experience you might have with taking pictures, when you take the classes or training program you may be able to learn something new about the art of photography. Many of the courses that you will focus on you will be able to focus on the business end of the field. You will be able to decide if you would like to join an existing company or start up your own company. You will also be able to find your niche in the photography market.



General photographers are most commonly the ones who own their own business and work from home. Many photographers in general photo field, they do not use the job as their sole income, and they will not have a storefront most of the time.. Some of the things general photographers shoot includes weddings, senior portraits, and family pictures. General photography will help you to do some freelance work. You will be able to do freelance work for mostly commercial businesses, but the majority of their time will be spent building business relationships with people in the community and clients.

As for commercial photographers, they will work in a different filed of business. Instead of working for the community, commercial photographers do work for companies. This includes doing work for catalogues, newspapers, architectural businesses, and other corporations that need photographs taken. They may be part of the company staff or they may just be freelance photographer and work by contract. Freelancers generally have more flexible schedules, but cannot rely on a steady paycheck like staff photographers. Most commercial photographers specialize in a specific area, such as food or exterior architecture.

Advertising photographers will help a company to advertise. They will find a hard time breaking into this part of the job field, but they will also be able to get high rates of exposure when they do hit into the market. They will have their name in magazines, TV shows, and even billboards. They may also be about to get their name in other media channels. When it comes to advertising, it is very difficult for anyone to get into the field. You will have to learn how to climb the corporate ladder to find the success that you are looking for. Before you start your career as a professional photographer, you will want to realize that it will take a lot of time for dedication to earn your money.

Freelance Photography

Photography is a vast world. There are many different types of photography and many different kinds of people that enjoy it. It is a hobby that be relatively inexpensive or one that you can invest a lot of money on. Photos are so special because they give us memories of times and places and events in our lives. We can hold onto these memories forever with a photograph.

As much as people love photos, many people love taking them even more. Whether it is a mother who takes photos at every of her childrens moments in life (first smile, first step, first meal) or maybe it is the father who never forgets his camera for a football or basketball game, or maybe it is the young girl who loves nature hikes with her camera; these people are not exceptions. They all have an eye for those special moments and they all appreciate the cameras ability to capture that moment and freeze it in time forever.

Freelance photography may be your entire career or it may start out as something you do in your spare time but begin making money from it. It is just like freelance writing in this sense that many people turn it into a career and enjoy the freedom of working essentially for themselves on their own time and making money doing something they love doing anyway.

To start getting jobs as a freelance photographer, you need a portfolio. A portfolio will show samples of your work. Even if you have never had photographs published or publicly displayed, you can start a portfolio of your best work and then add onto it if you win photography contests or start receiving paid work.

As we mentioned, building a portfolio is the first step in submitting your work for pay but when it comes right down to it, it is the quality of the photo that will determine if you get paid for it. Some people have more of a natural talent for taking great pictures than others but it is a skill that anyone can learn. There are schools dedicated to the art of photography and you can even get a degree in it. If you are just getting started, you can look into classes provided by your local community center or community college. Some cities have photography groups that meet to share photos and tips. There are also many groups online dedicated to photography and freelance photography.

You need to view as many famous photographs as possible. Take a look at what is getting published and compare it to your own photos. This allows you to compare and learn from others work. It takes more than just point and shoot to get a great photo. You need to learn about focus, lighting, colors and backgrounds and much more.

Once you start learning about photography and creating a portfolio, you can start submitting your photos to contests and magazines. Get a list of photography markets and start submitting to ones that accept your type of photos. Do not expect to make it to the big times right away. Few people actually achieve this but you can start small and eventually make your way into a nice living from freelance photography.

Ways to Promote your Photography Business include:

  • Compiling a portfolio in order to demonstrate the photographer's abilities. According to the AOP, a good portfolio should contain around 10 to 15 shots, with the strongest shot presented first.
  • Uploading content to photo-sharing website such as Flickr or Instagram and including a link back to the photographer's website.
  • Advertising in the hard copy and online versions of local business directories.
  • Taking a listing in specific professional photographer directories.
  • Entering photography competitions can help raise awareness of the business.
  • Creating a five-minute video of photography techniques, uploading it to online video sharing websites such as YouTube, and including a link back to the photographer's website.
  • Paying for advertising on the social networking website Facebook, alongside a basic profile.
  • Joining online networks for business professionals, such as Linkedin, enables members to make contacts, raise the profile of their photography business and exchange information and ideas.


Photography Jobs

There is a wide world of photography. It touches each of us in our lives on a daily basis in some form or another. Photography is so much a part of our culture now that we hardly even notice all the places that it exists. When you watch television, look at a magazine or even view a billboard on the highway, this is all because of photography. There are so many ways that photography crosses our lives each day. There are a lot of opportunities for someone looking for photography jobs.

If you enjoy photography and are thinking of it as a career, there are actually many different directions you can choose from. Obviously, there is professional photography but even in that choice there are many other smaller options that you have as well.

You can become a photographer in a special field such as wedding or family photographer. You can choose to make money taking pictures of things you love such as animals, nature or ships. If you enjoy scuba diving, you can become an underwater photographer. Pretty much anything you can think of, there is room to take and sell pictures of it.

If you love taking pictures and the idea of a career in photography sounds good to you, just how do you begin finding photography jobs?

There are different ways of finding photography jobs, depending on the type of job you are looking for and your experience. You can begin by creating a resume and portfolio of your work. Then you can search on the internet at freelance photography job boards or photography websites and message boards. Get specific into types of photographing you have done and look on the internet for those.

You can go locally and look for internships or local firms or companies that may need photographers. You can get the word out by doing small events such as birthday parties and such. Get your name out as someone who will work these functions. Show friends and family samples of your work and ask them to spread the word. You may even want to participate in a charitable or non-profit event to boost your portfolio.

You can also begin submitting your work to contests and magazines to get yourself known and build your portfolio. Placing or winning in contests and getting published in magazines can help you build clips that you can use for getting bigger and better jobs.

Lastly, you can actually apply to jobs directly. It is best to do this only if you have the proper qualifications for the job. You don’t want to set your goals so high that you get let down but there is nothing wrong with going for what you want. Most importantly, get as involved with what you love as possible. Learn as much as you can about photography and what makes good photography. Subscribe to magazines, read books, look at winners of photography contests.

Photo Blogging

Photo blogging started from the use of personal images or photograph galleries. When blogs emerged, together with the systems that enable blogging, different computer analyst suddenly comes to the idea of personalizing further blogging by enabling bloggers to publish their images to their site in a chronological order. It added a fresh and unique approach as opposed to the static gallery.

Photoblog entries are usually posted on a regular basis. The posts are normally time-stamped and listed in a chronological order with the newest uploaded photo/s (take note that you can post more than one photo on a single blog) displayed first on the main page of the blog. Older entries can be accessed through links. Thus, it enables your visitors to navigate back and forward in a chronological order through a photoblog’s images.

Photo blogging also has archive available and often divided either by month or category. It also allows your visitors to leave their comments which are associated with a particular entry. Often visitors leave a link in their comments that connects back to their site. Thus, it creates a blogging community with you and your visitors able to communicate with each other through site’s links.

Photo blogging makes use of content management system (CMS) which usually gives you a certain website that facilitates the creation and management of posts and uploading of images. It usually delivers web pages based on the information you entered.

Existing blogging CMS are now modified and now makes use of add-ons or plug-ins (and sometimes core code rewriting) to facilitate the transition from regular blogging to photo blogging.

The following are the summaries of photo blogging features:

  • Mobile blogging, where it enables you to facilitate creation of photo blogs through your cellular phone and uploading it to your site.
  • Text caption, where you can provide some text description of your uploaded images.
  • Adding entries in the past, where you can add new entries to previous blogs that you have made.
  • Archiving, where it automatically saves all your entries. Visitors can also gain access of the previous blog entries through this feature.
  • Comments, where your visitors can post their thoughts and point of views with regards to your photo blogs.
  • Links where your visitor can leave together with their comments.
  • Profiles, where you can enter different personal details about yourself as the author of the photo blog.

With photo blogging, you will now able to display to the whole world what you have got.



Commercial Photography Industry

After suffering drastic declines during the economic downturn, commercial photographers are seeing a rising market. The industry is large and highly fragmented with a mix individual free-lance photographers and larger service firms. Commercial photography has undergone major transformation with the advent of digital photo technology. With the time and cost savings digital technologies allow, photography companies can focus on business development and exploring new online revenue streams.

According to recently published research, the expansion of the global photographic camera industry is forecast to reach 3.5% p.a. in the coming years; in the last five years the market decreased with an average annual decrease of 2.5%.

Currently, parts and accessories for photographic cameras and flashlights account for 42% of the global demand while the remaining market share is divided between photographic flashlights (20.2%), special use cameras (14%), roll film cameras (5.1%), cameras for preparing printing plates and cylinders (4.4%), instant print cameras (3.2%) and other photographic cameras (11.1%).

China, Italy, Malaysia, Thailand, and the United States represent the largest photographic camera markets while the strongest annual growth is forecast to occur in Czech Republic (19.0%), Kazakhstan (18.0%), Bulgaria (17.1%), Ukraine (16.0%), and Kyrgyzstan (15.7%).


Great Photography Businesses were planned that way!


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